Mg204 Supervision 4 credits
This course is designed to provide Business students with an in-depth understanding of marketing management in general and the principles of marketing planning via the application of these principles to a real-world organization. The course outlines how the careful planning and implementation of marketing mix strategies (product, place, promotion, and price) in line with the selection of a target market and the identification of customers’ needs and wants will result in superior business performance. This course emphasizes the importance of the marketing function in business organizations on all the activities ranging from new product development to advertising/promotions decisions.