Mg120 Introduction to Sports Management 4 credits
This course focuses on an in-depth analysis of the relationship of sports and management. The study of sports includes sporting goods manufacturers; fitness, health and wellness centers; recreation departments; broadcasting and high school, NCAA and professional leagues. The study of sports management in this course will be presented as follows: Part I: Foundations – history, management, marketing, finance, legal and ethical issues; Part II: The Industry– amateur sports, professional sports, lifestyle and recreation activities; Part III: Industry Support Segments–facilities, events, sales, sponsorship, communications, broadcasting, media, licensed products; and Part IV: Careers in the Industry. Prerequisite: Mg/Be150.